What's new at Soft-Tex...
Soft-Tex Manufacturing acquires Sona Pillow license
-- Home Textiles Today, 9/2/2009 11:14:00 AM
New York - Soft-Tex Manufacturing has entered into a licensing
agreement with Sleep Devices Inc., owners of the Sona Anti Snore pillow.
The new venture will create an expanded world-wide distribution
opportunity for both Sona and Soft-Tex with the medically tested Sleep Apnea Anti Snore pillow, according to Robert
O’Connell, evp of sales and marketing for Soft-Tex. It will also
establish a direct link to future clinically proven specialty sleep
products, he said.
Soft-Tex will debut an expanded assortment of Sona branded pillows
and accessories at this month’s New York Home Fashions Market.
Sona joins several other licensees for Soft-Tex’s assortment of bed
pillows, fiber and feather beds, mattress pads, and memory foam
products. The Others include Therapedic, Royal Velvet, Sensorpedic and
HealthGuard.
Soft-Tex acquires Natures Rest license
-- Home Textiles Today, 9/9/2009 12:59:00 PM
New York – In its second such deal in two weeks, Soft-Tex announced it has licensed the Natures Rest brand for several bedding categories.
Soft-Tex Manufacturing will manufacturer and distribute bed pillows,
toppers, comforters and other natural filled sleep products, including
a new collection of Talalay Latex bedding items under the name said,
Robert O’Connell evp of sales and marketing for the Soft-Tex.
“We are very excited about this latest opportunity as it will allow
Soft-Tex to better service North America in a growing market segment of
all Natural Latex, Down, and Feather Filled bedding products,” said
O’Connell.
The new product line will be featured at the New York Home Fashions Market, which begins Sept. 14.
In early September, Soft-Tex signed the license with the Sona Anti
Snore Pillow. Other licenses include Therapedic, Royal Velvet,
Sensorpedic and HealthGuard,
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